adidas Wants to Make Shoes and Clothing With Plastic Trash from the Ocean

adidas wants to step up its commitment to sustainability. To do so they announced on Monday that they will be developing new materials out of plastic ocean pollution.

The Three Stripes will be teaming up with Parley for the Oceans, a group of artists, scientists, musicians and designer who have dedicated themselves to getting the world’s oceans cleaned up. The idea is simple enough, they want to develop new fabrics created from fibers from the plastic waste pollution. That is not all, adidas has also promised to remove all plastic bags from its 2,900 stores worldwide.

One can not help if Pharrell is behind this new initiative. You may recall that – on top of being heavily involved at adidas – he partnered with G-Star denim to debut a line of jeans made with fabric spun from recycled ocean debris. He is also the creative director of Bionic Yarn, which creates fabrics from recycled plastic bottles. Whether he suggested this initiative, made introductions or did not, one thing is almost certain: when adidas begins to roll out sneakers and clothing made from recycled ocean waste we can probably count on a Pharrell collaboration.

What do you think about this effort?  Will you be excited to support and rock gear made out of repurposed ocean waste?

Source: ThinkProgress

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