Monday, March 21, 2016

adidas Originals NMD_LA Exploration Tour Begins This Week (KICKS)

Kicking off this week is the adidas Originals NMD_LA experience. Three Los Angeles residents—including our homie and longtime SLAM photographer Atiba Jefferson—will be giving a tour of their favorite spots in the city. Read more details from adidas below and check some photos up top:

adidas Originals empowers Los Angeles residents to explore the city through the eyes of three key ambassadors this week in celebration of the U.S. release of the NMD. The NMD_LA experience begins with a guided tour led by Los Angeles Lakers forward Nick Young, renowned photographer Atiba Jefferson and innovative chef Roy Choi – a city takeover highlighting their personal favorites spots and hidden gems around the city.

 

The NMD_LA tour will run Monday March 21 to Wednesday March 23, culminating in a private concert Thursday March 24 featuring contributions from each ambassador and special musical performances.

 

Each ambassador will take over @adidasOriginals on Twitter, giving a virtual tour of their favorite LA locations – all leading to a final drop destination where they’ll gift 25 NMD kits each day featuring a pair of NMD_R1 shoes, adidas Originals by Monster headphones, a NMD notebook, an adidas backpack and two exclusive passes to Thursday’s party. Young will kick things off on Monday followed by Jefferson on Tuesday and Choi on Wednesday.

 

All three ambassadors bring exploration to their daily lives in different ways. Young pushes the boundaries of streetwear and skill on the court –Jefferson has canvased and photographed the city in unfamiliar ways – Choi is exploring new perspectives on what food looks like in Los Angeles and beyond. The trio will partner with adidas Originals in promoting discovery around Los Angeles, while celebrating the recent success of the NMD release.

 

The NMD city takeover is a U.S. program tied back to the global launch of the NMD silhouette – a new silo designed with exploration in mind for the commuter constantly on-the-go. The NMD recently launched on March 17 in the U.S. and sold out within an hour, making the NMD one of the most successful new franchises from adidas Originals to date

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Adidas Invites You To Explore Los Angeles With The NMD_LA Experience

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If you happen to live or be in the Los Angeles area this week then you’re in for a nice treat.

Adidas Originals will be celebrating the launch of the adidas NMD with three key ambassadors: Los Angeles Lakers forward Nick Young, renowned photographer Atiba Jefferson and innovative chef Roy Choi. All three will take over @adidasOriginals on Twitter, giving a virtual tour of their favorite LA locations  – all leading to a final drop destination where they’ll gift 25 NMD kits each day featuring a pair of NMD_R1 shoes, adidas Originals by Monster headphones, a NMD notebook, an adidas backpack and two exclusive passes to a concert that will take place this Thursday. Young will kick things off on Monday followed by Jefferson on Tuesday and Choi on Wednesday.

Do you plan on being the lucky winner of one of these NMD kits? Make sure you’re following the adidas Originals Twitter account to stay updated.


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The post Adidas Invites You To Explore Los Angeles With The NMD_LA Experience appeared first on KicksOnFire.com.

An Adidas Boost Collaboration Released This Weekend

Courtesy of Kolor.

Nike Hires Under Armour's Top Footwear Designer

After five successful years, Under Armour's Senior Vice President of Design Dave Dombrow is leaving the sporting company for Nike. Along with UA's astounding 95% growth jump during the fourth quarter of 2015 (mostly thanks to Curry Two sales), Dombrow had a smooth run at UA and, under the role of Senior Vice President, he helped oversee some powerful footwear and design projects that included collaborations with the likes of Stephen Curry and Cam Newton. Whether between UA, Nike, or the like, designers switching sides among the sportswear giants is nothing new, and Dombrow himself was comfortably positioned at the Swoosh from 2000 to 2003 and worked at PUMA before moving to Under Armour's design team. It was just in December 2014 when the adidas-Nike scandal shook the industry, where three of Nike's ex-senior designers were accused of revealing secrets during their new jobs at The Brand with the Three Stripes in a $10 million USD lawsuit.

In another big move, UA will be opening a 70,000 square foot design center in Portland, which, as we all know, could be hitting close to home on Nike turf (it's HQ being at Beaverton, OR). Switching up from its current Baltimore-based headquarters, UA's new facility only represents the company's hustle for aggressive expansion in the footwear market. Today, Under Armour CEO and co-founder Kevin Plank is still the billion dollar company's largest shareholder, while Nike co-founder and 43rd richest person in the world Phil Knight remains as Nike chairman. Dombrow will be commencing his new role at Nike in 2017.

Do you think UA has a chance against the Swoosh?

Click here to view full gallery at Hypebeast.com

Snoop Dogg And adidas Just Released A New Football Cleat Inspired By Money

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Snoop Dogg and adidas have just released a brand new football cleat that pays homage to his famous lyrics “I’ve got my mind on my money and my money on mind,” from the second track on his debut album, Doggystyle.

Known as the 2016 adizero 5-Star 5.0 x Kevlar Snoop cleat, the shoe features a new Chromaflage pattern on the upper and fuses it with unique design elements that were inspired and influenced by Snoop Dogg and his gold certified and Grammy Award nominated single. Unique features of this cleat include “Gotta Hustle” lace dubraes, Snoop’s famous “mind on my money and my money on mind” lyrics on the side panels, a $10,000 money band, and a $100 bill inspired 3D laser security strip into adidas’ three stripes graphic on the shoebox. The packaging also takes things to another level as we see adizero 5-Star 5.0 gloves, featuring an oversized photo-realistic graphic of Ben Franklin, along with a Chromaflage money arm sleeve and socks, complete with $10,000 money band.

“Football is one of my main passions and that includes everything from coaching kids to helping design the best gear out there,” said Snoop. “adidas Football and I are all about fusing sports and culture and this new cleat showcases how we are true visionaries and pioneers in blending style with performance in Football.”

You can purchase the new Snoop Dogg adizero 5-Star 5.0 Money cleats now directly from adidas.com for $120.


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The post Snoop Dogg And adidas Just Released A New Football Cleat Inspired By Money appeared first on KicksOnFire.com.

Snoop Dogg and adidas Team Up For A Money-Obsessed Football Cleats

German sportswear giant adidas has teamed up with Long Beach OG Snoop Dogg for a set of limited edition football cleats. The rapper-turned-Pee Wee football coach blessed the Three Stripes with a design that makes reference to the Doggystyle classic, "Gin And Juice," with "Mind on my money" and "Money on my mind" emblazoned on the side of the boot. Further references to money and the pursuit thereof abound with the all-over Chromaflage pattern taken from a photo of a $100 USD bill, the "Gotta Hustle" lace jewelry, a solid gold solecap, and a $10,000 USD money-band that comes wrapped around the kicks. The shoe's frame is reinforced with Kevlar and an Ironskin toebox for extra durability.

The guap-obsessed boots are available now from adidas' website for $120 USD.

Click here to view full gallery at Hypebeast.com

Grime OG Kano Talks Style and Grime at His adidas Originals' Futurehouse Takeover

In the span of less than a week, adidas Originals' Futurehouse pop-up space in London has already played host to musical heavyweights like Joey Bada$$, Annie Mac, Wretch 32, Avelino and more, and now it's time for one of grime's OGs — man like Kano — to rock the stage.

East London's own took to the dystopian space to perform some heaters off of his album Made In The Manor, but not until he caught up with HYPEBEAST to speak on grime, style and the future of both. Read on below for an interview with the emcee and check out images from the event — shot by London-based photographer Vicky Grout — above.

What do you think the future of grime holds?

I can only speak for me. I feel energised and fresh and ready to create more music and other stuff. I see a lot more music coming, from me and just the scene in general. We’re in good shape, there’s a lot of good artists doing their thing and making real music; [Grime] is getting bigger and bigger and receiving a lot more attention. The future is going to be sick.

Where does your new energy come from? Is it because the album has an unusual deeply personal stance? Has it become a therapeutic release?

I think there’s a little bit of that, recording the album was at times stressful. I knew I was making good music but it was hard work that I was willing to go through. I just put all my eggs in one basket and laid all my cards on the table and dug deep and put it all out there. Now I’ve released it, it’s like I can breathe. I’m doing shows and just having fun with it now, so hopefully I can come off tour and still feel energised and start making music again.

Why did you choose now to pressure yourself into being so personal within your music?

I feel like it had been 10 years since my first record and this is my fifth album, so for me to do it again, it’s like why? What are you going to tell them that they don’t know already? I had to tell them something that they don’t know already and that’s just stories and truth. It’s to do with growth and being comfortable and speaking about other stuff. It was definitely asking myself a lot of questions during the process and beforehand. Why do you deserve this? Why should people listen to you? Why do I feel like my best work is in front of me rather than behind me? These are things that people would question and I’m proud of everything I’ve done but I’ll never look back, I’ll always look forward. I still think there’s better music to come from me and after releasing this album and seeing the reception that it’s getting, just makes me feel very happy.

With that stance, what advice would you give to future artists?

I think a lot of musicians - me included at times - go through a period of trying to do what they think they should do and what people expect of them, rather than, ‘I believe what I’m doing is the right thing and it’s what I wanna do’. I think it’s better that way because a career is full of peaks and troughs; not everything is going to pan out, you might do something you love and not everyone will like it. But I would rather fail on my own terms because at least I was happy, so I’m really proud of this record and it turns out that people appreciate it and can identify with it. It’s bringing them closer to me; so it’s just about having that relentless belief.

Considering your comeback after a long hiatus, from your documentary and string of releases pre-album, plus of course Kanye’s Madison Square Gardens playback; what do you think the future holds for the way artists release music?

I haven’t really thought about that, even when I was making this record I was so focused on making it I didn’t really think about releasing it. I think you just have to move with the times. I didn’t really want to release so many records before the album because I like to deliver people an entire album so they can listen to it all. But obviously really early on we dropped “Flow Of The Year”, then “Hail”, “New Banger”, “Garage Skank”, “3 Wheel Ups” and then “Endz; that was just before the album come out. I was thinking, ‘Are people gonna hear the album and feel like they’ve already heard it?’ But this is how it is now; you’ve got to be flexible, so I think the future is however the artist wants it to be. If an artist wants to put out tracks and not release an album, you’ll see a lot of that, or dropping an album out of nowhere, just whatever is the best way for that person, case by case.

How has your style transitioned over the years and where do you see it going in the future?

Right now I feel like I’ve got two things going on. I don’t know if it’s to do with getting older but it’s just all about comfort. These NMDs are actually perfect, stylistically they’re sick but this Boost technology that you’ve got with the Yeezy Boost and the Ultra Boost are perfect because I can just wear them all day, especially now I’m on tour. I feel like I’m dressing for comfort and relaxed and sporty but then I’m also into getting my own bespoke suits made, for a different kind of night out. Funnily enough, I went to a producer that’s here today, Fraser T. Smith’s birthday dinner recently and I had my Church’s on, trousers, shirt and a blazer - but I was doing Eskimo Dance the same night and didn’t get time to change. So I went to Eskimo Dance (long-running UK live Grime cypher event) in London straight from the party in that outfit. When Ghetto saw me, he was like, and ‘What are you doing?’ I just went on the stage like that and performed “Garage Skank”. It was a bit restricting but it was a vibe.

Click here to view full gallery at Hypebeast.com