Last week we reported that a Kylie Jenner x PUMA partnership may be in the works, to which Kanye West full-heartedly stamped out rumours with a few words of his own, rooting for the Kardashian family to stay aligned behind adidas.
Now, a new report from Nice Kicks confirms the deal has indeed been sealed thanks to a little visit to the PUMA booth at Agenda Las Vegas. Kylie will be joining current PUMA ambassador Rihanna, who's been signed with the brand since December 2014, as a brand advocate and is sure to bring about a string of collaborative releases and campaigns. Official photoshoots have apparently already taken place. Stay tuned as we await more information on the new deal. In the meantime, check out Mr. West's entertaining tweets of his vote against the new deal here and here.
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