Ever since I was a kid, I would see plenty of shoes rocking the stripes-on-the-side look. Only problem is, not all the shoes rocking the stripes were adidas. Many brands have decided to mimic the adidas Three Stripe look without their proper consent. adidas has not taken than lightly and it appears as if they finally took legal action to stop the wrongdoing.
It has been reported that the Court of Justice of the Europen Union has ruled that adidas can now oppose the trademark registration of parallel stripes on the side of sport-related sneakers designed by other brands. One reason adidas has decided to move forward with this is because back in 2009 there was a Belgian company called Shoe Branding Europe that filed an application to register as a trademark the two forward slashes on the side of their shoes. Although we all know adidas uses three stripes, the similarities are too similar between the two that it’s easy to mistake the two. This caused adidas to oppose the registration, but surprisingly it was dismissed on the basis that the two designs were “significantly” different. Fast-forward to a few years later and in May of 2015 the General Court has now sided with adidas’s argument now saying that the marks were not different enough being that the stripes were parallel, had the same distance between each other and shared the same width, colors and contrasting base color. Essentially it was the same look except for the lack of the extra stripe.
This latest decision has the Court of Justice uphold the General Court’s stance. A definite win for adidas.
via: Fashionista
Sneakers In 4K: adidas Yeezy Boost 350 Pirate Black
The post adidas Just Won Legal Battle Of Their Three Parallel Stripes Branding appeared first on KicksOnFire.com.
No comments:
Post a Comment