Today adidas debuted their new film series called “I’m Here To Create”. The film series helps kick-off the brand’s Sport16 global campaign. The films are unscripted and are seen through the eyes of female athletes. The content is pulled from the athlete’s social media platforms and is meant to show how each of them bring their own definition of creativity to sports. Each film will feature the brand new adidas PureBOOST X to help get the word out. The film series will give you the opportunity to hear the stories of female athletes such as Caroline Wozniacki (Global tennis icon), Candace Parker (WNBA Star), Hannah Bronfman (Fitness Guru), Robin Arzon (Street Athlete) and Nicole Winhoffer (Fitness Artist).
The “I’m Here To Create” film series will begin to air globally in more than 50 countries during during key sports and culture moments such as the UEFA Champions League, The GRAMMYs, the BRIT Awards and the Oscars.
via: adidas
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