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On October 1, James Harden’s contract with adidas will officially begin. Whether it’s for $200 million, or something less, he’ll be contractually obligated to don adidas-only kicks for the length — purportedly 13 years — of the deal. Except, today is Tuesday, September 22, more than a week before that date. So why do people keep reporting that Harden was again spotted in non-adidas kicks?
This time he was at TAO’s 10-year anniversary party in Las Vegas on September 19, rocking Air Jordan XII Retro Blacks, according to HollywoodLife.
Harden used to endorse Nike, but adidas offered him a massive (most report it as 13 years and $200 million) deal Nike chose not to match.
Except, a lot of outlets make it seem like Harden is playing with fire. He has until Oct. 1 to stop wearing Air Jordans or any other non-adidas brand. It isn’t Oct. 1 yet. While adidas’ Mark King said Harden exclusively rocking adidas is “part of the deal,” — and we’re going to write it again, so people realize how ridiculous this all sounds — the deal starts on October 1.
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Some have wondered why Beard would risk his lucrative long-term adidas deal by wearing Air Jordan kicks in public after agreeing to terms with the three stripes. A few things to keep in mind, so you’ll kindly stop mentioning this until Oct. 1.
- James Harden is an adult who can wear whatever the f*ck he wants.
- James Harden’s adidas deal — which yes, won’t let him wear a competitor’s sneaker on or off the court — doesn’t begin UNTIL OCTOBER 1.
- It is not October 1 yet.
- The TAO party where Harden allegedly rocked some retro AJs on September 19, wasn’t really open to the public, so it’s not like he’s hurting the adidas brand by wearing them. That is unless you count the attendees at the TAO 10-year anniversary party as representative of the “public,” which couldn’t be more laughable.
- The first time James was spotted rocking Air Jordans was after he and his girlfriend Khloe Kardash-something not-so-covertly came out of a movie theater, which is technically public, but — again — doesn’t matter at all since his adidas deal hasn’t started yet.
James Harden isn’t risking anything by wearing Nike or Jordan Brand or Reebok or Fila (lol) or ANTA or PEAK or whatever the f*ck sneaker brand he wants. Not sure we’ve reiterated this enough, but it is not Oct. 1 yet. Harden can SWAG out as much as he wants in whatever freakin’ sneakers he desires.
Until then, there’s only one response to bloggers bugging out about what a grown man uses to cushion his feet against the ground.
TMZ
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