Well all know Nike is the number one athletic footwear brand in America, and for quite some time now adidas would always be second. That just changed, and no I don’t mean adidas took the number one spot, I mean adidas lost their number two spot. They did not lose it to New Balance, Reebok, Puma or Asics, they actually lost the spot to Skechers! In other words, Skechers is now the number 2 largest athletic footwear brand in America. Let the sink in for a minute. I didn’t see this coming, at least this soon.
Business Insider just reported the news stating that Skechers’ 2015 second-quarter net sales experienced an increase of 36.4% – “an almost unheard-of number in retail.” Nike may still have the majority share at 62% of the market, but I can’t say I’m not surprised Skechers is making a name for themselves in the footwear game. For the longest time, we’ve always seen Skechers as uncool and unhip, but it looks like the financial numbers say otherwise. Skechers makes good use of their advertising by focusing and targeting families and children. The use of family-friendly stars such as Demi Lovato and Meghan Trainor are also essential in their marketing campaign. Will they one day be capable of taking number one spot? For now it looks to be unlikely, but then again I never thought they would be in front of adidas either, so what do I know.
via: Business Insider
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