As if the anticipation wasn’t already high enough, adidas decided to share a quick concept video for the upcoming Yeezy Boost 350, Kanye West’s second sneaker creation with adidas Originals. The clip highlights “the key design features and fabrication details,” which is another way of showing buyers that “Hey, these aren’t some cheaply made shoes!”
They’re right, but we’ve already highlighted how impressive both Primeknit, which easily beats out competitors in the sock-like fit department, and Boost* are. And, at this point, most people have already scouted out how and where they’ll be buying their pairs. The only question left is will you be copping when the shoes release worldwide on Saturday, June 27?
(Via adidas Originals)
* — Boost tech is God’s gift to feet.
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