The Heritage Rebron Collection was created by adidas to display their bold vision of the future that is informed by the past. The experiment with advanced materials nd performance breakthroughs to celebrate the iconic history of the brand. This new collection plays with the cultural consciousness that surrounds adidas: the shapes, details and colors that define the brand. Those said elements are re-contextualized to show off modern looks and constructions, fabrics and silhouetes
Some of the pieces in the collection include the Xeno pack, which consists of the XENO Windbreaker that uses iridescent, reflective footwear materials to combine the best of performance and fashion.
The EQT #/3F15 pack is a re-mastering of the Equipment trainers. They manage to update the look of the trainers by adding Primeknit and Boost technology as well as glow-in-the-dark details.
The Athleisure pack takes the EQTs and gives them refined shades of khaki, black and grey while also using Primeknit on the upper and Boost on the sole unit, which manages to bring fashion and street together.
The Primkenit pack manages to put the beloved material we’re used to seeing on the upper on to their clothing such as the Jacket PK. The Jacket PK will also feature concealed metallic zippers, a drawstring hood for one-hand adjustment, and subtle 3-stripe branding.
Check out the images above to get a good look and idea of what the adidas Heritage Reborn collection is all about.
via: adidas
Author’s Take
I love the idea of using footwear materials on clothing. Primeknit on jackets?! Sign me up! I’m looking forward to seeing the Heritage Reborn collection in person!
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