In order to be successful, you are going to have to invest in yourself. Many people hate spending on something that isn’t going to get them money immediately, but sometimes you need to take that risk and spend money today to get a bigger return in the long run.
Take Nike for example. Sports Business Daily has taken a close look at how much money Nike is spending when it comes in endorsements since 2002. In this year alone, Nike has already spent or is committed to close to $6.2 billion dollars. Compare that to 2002 when they’re endorsement spending totaled close to $1.1 billion dollars. This just goes to show that Nike has experienced huge growth due to in large part teaming up with sports teams, athletes, schools, leagues, etc. If we can take anything from Nike, it’s that you’re going to have to spend money to make money.
Author’s Take
Is that right Nike?
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