Friday, August 7, 2015

adidas Originals “Pharrell Pays It Forward” Campaign

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To follow-up the “Superstar Sets the Standard” campaign, adidas Originals releases its latest film from the brand’s Original Superstar series, as Pharrell Williams converses with his creative influencers — Pusha T, Grigoriy Dobrygin, Smithe, VJ Mian and Yoon.

“We’re gathered here because I consider you guys icons,” Pharrell says. “I have people in my life to be grateful to. They make me want to pay that realization forward”, he continues. “You are my Original Superstars, I’d like you to show the world who you consider to be superstars”.

Identified because of their ability to not be swayed by the opinion of others, the group of creatives will now share with the world three individuals they define as an Original Superstar through a series of call-outs via social media. Enjoy the video below!


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