It’s not often apparel companies get a spot in prime time for the NCAA Title Game, but the new ad by adidas, “Here’s to the Takers,” will debut tonight when Duke battles Wisconsin for the NCAA Championship.
The spot isn’t just basketball-centric, though; it encompasses a wide range of sports to satisfy their eclectic crossover apparel appeal.
Sports stars, Gareth Bale, Demarco Murray, Robert Griffin III, Sachin Tendulkar, Leo Messi, Zinedine Zidane, David Beckham, Dan Carter, Mark Gonzales, Novak Djokovic, Yohan Blake and Jessica Ennis-Hill join adidas hoop juggernauts, Damian Lillard, Joakim Noah, Derrick Rose and John Wall in the spot that’s sure to get you excited, even as you’re reclining in your La-Z-Boy tonight.
Track the spot as it splices scenes between the World Cup, the bobsled track, the fashion runways, the NBA hardwood and more as adidas encourages those who take what they want, rather than rest on their laurels. The spot’s maxim?
“Good things come to those who take. Take it.”
(adidas)
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