German sportswear heavyweight adidas recently celebrated the launch of its Superstar Supercolor range with a triumphant event in London. Taking place just off Hackney Reservoir, guests were given the opportunity to control the slew of interactive lights via Twitter. To project the color of their choice, attendees tweeted at @adidasuk with hashtag #supercolor. Other highlights include a smoking gun Trefoil that loomed above the water and an appearance from campaign star Pharrell Williams, before synchronized lasers and music experience led by producer Koreless and Marshmallow Lazer Feast unfolded. Other entertainment included a drawing board made from 50 sneakers in various sades, a Sneaker Tree, and Supercolor Wheel. Check out the recap images above and follow adidas UK on Instagram to stay updated with the brand's movements.
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