adidas had a pretty dope even last night which had them partner up with 10 artists from NYC and LA to unveil a collective body of work titled ‘Future Capsule’ at the New York Museum in New York City. The artists helped in building the Future Capsule concept by offering the own interpretation of what a better future looks like in through their artistic lens.
The Future Capsule art installation played host to media, consumers and tastemakers. The event displayed different art forms that include photography, painiting, digital art and soundscapes. The artists who took part in this even include: Mars, Eric Hu, Yung Jake, Mischa Khan, Arvida Bystrom, Phillip Annand, Caleb Hanne, Nick Thomm, Lucia Santina Ribisi and Emmanuel Olunkwa.
The Future Capsule art installation spanned three levels at the New Museum, beginning with an informal exhibition on the main floor with a wide-ranging collection of art comprised of mixed media and installed by the artist’s vision. The lower-level consisted of an immersive video experience with large projections of art animating cross the entire room. The top of the New Museum had the guests look out the floor-to-ceiling windows in the Sky Room while being entertained by a curated soundscape from Erik the Architect of the Flatbus Zombies.
The Future Capsule represents adidas’s unwillingness to settle for the norm, as they collaborate with the 10 artists and challenge them to reveal a collective body of work with DNA tied back to inspiring a generation of thinkers to disrupt the status-quo and shape their own destinies.
The Future Capsule will continue on to its next stop in Los Angeles on Thursday, March 10 at the Seventh Letter. The Los Angeles version of the Future Capsule will run from March 10th-13th.
via: adidas
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