Over the weekend Adidas brought to light what they have been cooking up with artist Big Sean. Adidas posted to Instagram Big Sean in the adidas Originals ZX Flux captioned “just a glimpse into his imagination”. Rocking an iconic all black Adidas track suit paired with the ZX Flux dipped in black with blue and green graphics dancing along the upper. Black wrapped laces blend perfectly with the backsplash sitting atop a white midsole. Big Sean x adidas Originals ZX Flux stuck with their slogan because there are “Infinite Possibilities” with the popular silhouette as we clearly see. As if that wasn’t enough to win us over, the duo takes it a step further with the #ImaginedBy initiative. Big Sean returns to his hometown of Detroit to give back to his alma mater Cass Technical High School, to create a recording studio. #ImaginedBy utilizes infinite designs for the ZX Flux via #MiZXFlux, check it out for activations like Big Sean’s.
Source: sole collector
Author’s Take
I appreciate adidas so much, I love the fact that they show the mid-west culture by incorporating Big Sean as a face of the new studio built in a Detroit city School sponsored by Adidas. As a Mid-west representer I love seeing things like this for the community.
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