If you’re a regular reader here at Kicks On Fire then you know that Skechers is more popular than ever right now and they’re chasing Nike for that #1 spot. In a report earlier this year from the Wall Street Journal it was proven that they’re now even more popular than adidas.
But how close is Skechers to Nike? The reality is that they have lots of ground to cover because Nike owns 62% of the sports footwear market while Skechers stands at a distant 5%. But there is a silver lining as analyst Corinna Freedman believes that the popularity of Skechers continues to grow.
“In our view, more consumers are accepting of SKX as an athletic brand with an appealing assortment of lower-priced technical footwear, which helps to drive ASPs (average selling prices) higher, as well as bolster wholesale distribution.”
What are your thoughts about Skechers growing in popularity? Do you think they’ll ever be able to reach Nike?
via: Investors
H/T: Sole Collector
The post The Popularity of Skechers Continues To Grow appeared first on KicksOnFire.com.
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