Sidney Crosby of the Pittsburgh Penguins just became the latest athlete to officially sign a sponsorship deal with adidas! The Canadian hockey player is set to be a part of the design process of apparel and equipment.
That makes it 3 prime time players that adidas has signed within the last couple of months, which include James Harden of the Houston Rockets, Aaron Rodgers of the Green Bay Packers and now Sidney Crosby, Captain of the Pittsburgh Penguins. Looks like adidas is doing work, huh?
Here is what Sidney Crosby had to say:
“I am excited to have the opportunity to collaborate with Adidas and have an influence on products that matter to hockey players and all athletes in their training and preparation. Adidas and I share the same drive to be the best at what we do. It’s an exciting time to be a part of the energy the brand has and the future of the sport.”
adidas Group North American President Mark King had this to say:
“There’s no one like Sidney in the game. His creativity on the ice and ability to score, particularly in clutch situations, is unmatched. He’s an iconic athlete who transcends his sport and will go down as one of the best ever to play.”
via: adidas
Author’s Take
adidas is “in” right now. Everybody is simply trying to get in where they fit in. They’re definitely attracting big name and everyone is definitely noticing.
The post Sidney Crosby Becomes The Newest Athlete To Sign With adidas appeared first on KicksOnFire.com.
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