With heartless tragedies and pointless violence occurring for particular shoe releases, adidas steps forward to alleviate some of that pain with the introduction of adidas Confirmed – the very first sneaker reservation app.
Aimed to reduce crowds and long waits by simplifying the reservation process and providing consumers a secure and easy way to purchase the most coveted sneakers with a fair shot, the adidas Confirmed app will support the highly anticipated Kanye West collection – in particular, the adidas Yeezy 3.
Simon Atkins, adidas vice president of brand activation addressed the app’s goal:
“We are addressing a real market need,” “Until now, the industry standard for reserving hype sneakers has been social media or lottery-based systems, which often result in long lines and unclaimed reservations. We thought about our consumers, what platforms they’re using the most and what would make the most sense for them. The adidas Confirmed mobile app is our way of improving the customer experience and reaching kids in an environment where they spend most of their time. It’s a totally new way to bring limited-release sneakers to market and we expect to see a paradigm shift in the industry now.”
To protect consumers from “bots” essentially found on Twitter, adidas Confirmed will utilize geo-targeting technology to allow for verification of your location. Upon doing so, you can reserve a pair of shoes by selecting your size and confirming selection. The user will then be informed of where and when they can pick up their designated pair, and upon arrival present ing the app’s reservation confirmation to a store associate will complete the purchase.
adidas Confirmed is available for download now, through the Apple app store or Google Play. Push notifications will inform users when reservations are coming for sneaker releases.
via: adidas
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