Coinciding with adidas’ huge announcement of signing Marc Dolce, Mark Minner and Dennis Dekovic yesterday, The Three Stripes have also announced a new creative studio coming to Brooklyn in 2015 that will drive design direction for the brand and elevate the company’s direct interaction with consumers. The global studio will serve as a cultural contact point in the most influential city in the U.S., connecting the brand closely with sports and street culture.
“The Brooklyn Creative Studio will be a small but essential operation aimed at exploring design direction for the brand. This facility will be an open source creative center allowing us to connect and collaborate with consumers in a way we’ve never done before,” said Paul Gaudio, adidas global creative director.
“Three experienced, world class designers will join our team next year to lead the creative studio and manage a small team of cross-discipline creatives. Denis Dekovic has 20 years of footwear design experience across soccer, women’s, snowboarding, basketball and tennis; Marc Dolce is a 20-year veteran of the footwear design industry with experience across basketball, training, running, women’s and lifestyle; and, Mark Miner is a footwear designer with experience in running, women’s and basketball.”
What do you think about the latest moves done by adidas? Let us know in the comments section below.
via: SC
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