Wednesday, May 7, 2014

Brand Black Launches With NBA Star Jamal Crawford

Brand-Black-J-Crossover-White Brand-Black-J-Crossover-Black Brand-Black-J-Crossover-Black-Outsole Brand-Black-J-Crossover-Blue Brand-Black-J-Crossover-Blue-Outsole


Jamal Crawford is one of the NBA’s most exciting players. The Clippers shooting guard is currently in playoff hunt to contend for a title in the first time in Los Angeles Clippers history. So how do you make a season in which you averaged 18.6 points a game and won your second 6th Man of the Year Award, better? You become the signature athlete of a new sneaker brand.


In addition to Crawford’s on court appeal, Brand Black is backed by longtime sneaker designer David Raysse. After years in the game working with players like Grant Hill at FILA; Kobe Bryant and Tracy McGrady at adidas, Raysse is ready to show the world “A different way to fly.”


Take that double entendre how you want to. But after looking at some of the debut shoes, you’ll see the pieces do live up to the tagline. Aesthetically, the kicks kind of merge new wave and classic cuts. For instance, the J.Crossover (Jamal’s signature shoe) features multi-directional track patterns on the outsole and a TPU shank which are both functional industry standards. However, the upper features welded thermoplastic armor, which, well, you don’t see everyday.


They pass the eye test, but not all of us can hoop like Jamal Crawford. Actually, most of us can’t. So all that’s left to see is if the average joe can rock them and get buckets. How do you think they’ll perform? Sound off in the comments below.


Shoes and apparel are now available at BrandBlack.com





© lowereastscribe for KicksOnFire.com, 2014. | Permalink | No comment | Add to del.icio.us

Post tags: , , ,


Feed enhanced by Better Feed from Ozh


No comments:

Post a Comment